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Sam Briggs

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Facebook Ads tips

By Sam Briggs

We are now into our third week of ‘Driving traffic online you didn’t know that worked’ and just to recap for those joining us now;

Week 1 – Getting the most from email marketing
Week 2 – Social Media tips

This week we are going to dig a little more into Facebook advertising and how it can help instantly help you drive your brand, products and business.

What is Facebook Ads?

Basically, it is an advert that is created by a business who already have their own business page on Facebook (like ours). The advert is then served to Facebook users based on user activity, demographic information, device use information, advertising and marketing partner-supplied information, and off-Facebook activity.

For example, if you’re a big fan of the Manchester United football club and have been joining Facebook groups and pages as well as searching Google for tickets and merchandise.

Then Facebook will use this information to build a profile picture that you’re a fan and when an ecommerce shop selling football shirts sets up a Facebook advert and select anyone who likes Manchester United, you would fall into this category by your online actions and then see the advert on your Facebook and Instagram feeds.


That’s right, since Instagram is owned by Facebook when you set up your adverts you can choose to advertise on both channels giving you even more of a reach than just advertising on one.

Things to consider

Set up some goals for your Facebook Ads
Before you jump straight in and create your advert it’s important to have a think about why you’re advertising and what you’re hoping to get out of it. By writing down a few goals you can get a clear idea what you want out of it.

Here are a few example goals;

  • Increase traffic to your website from Facebook
  • Increase interest in your products
  • Generate new leads
  • Boost engagement of your Facebook page

Who is your target audience?
One of the best features of Facebook adverts is the ability to customise your demographics so you can really narrow down who your advert will go too.
Location, starting with a country, state, city, zip code, or address, and refining even further with a mile radius

  • Age
  • Gender
  • Languages
  • Interests – Facebook looks at a person’s interests, activity, the Pages they like, and closely related topics
  • Behaviours – Things like purchase behaviour and intent, as well as device usage
  • Connections – Choose to show the ad to all people, just those connected to Buffer, or those not connected to Buffer

The most important part of any advertising campaign, only ever spend what you can afford. A good marketing campaign doesn’t need to cost the world and sometimes the best ones have cost very little!

With Facebook Ads, you can set a daily budget where you choose an average of what you’ll spend each day or a lifetime budget, meaning a max limit which it will not go over.

Right now, Facebook adverts are proving quite popular for businesses due to its features and ability to narrow down the demographics. Get in touch if you want some help and advice with Facebook.