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Sam Briggs

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| 3 min read

Signs that say it’s time to redesign your website

By Sam Briggs

Question – When was the last time you purchased a new piece of equipment for your business?

If you manage your business right, you know it’s important to always update your equipment to keep your business fresh and up to date with the times.

So a new question – When was the last time you redesigned your website?

If you can’t answer it or don’t remember, then it might be time to start looking to do that.

Regardless of what industry you work in such as tradesmen, finance or just have an online shop. Your website provides the face of your business, more than you nowadays, it provides trust and honesty before you even make contact. Because in today’s digital world, people aren’t going to reach out to a business without doing some research on Google.

If your website doesn’t show your business at it’s best or only shows small parts because you as a business have moved forward but your website hasn’t, then visitors might not find what they want and go next door to your competitor.

Still, think your website is fine and doesn’t need a refresh, then we’ve put a together a little list to help you see the light.

1. Your website looks old

Let’s not beat around the bush, if your website looks like something that was put together in the 90’s by Microsoft Frontpage then it’s time to get it sorted. Visitors will find it off-putting and struggle to trust you. If your website is dated, then surely the rest of your business is stuck in the 90’s and you don’t care about it.

If your website still requires a flash player, isn’t responsive and has scrolling text then it’s time to start thinking about a change.

2. Your website has way too much text on it

If your website has few images and way too much text then that falls under dated bracket I’m afraid, with tablets and mobiles becoming the number 1 method for visitors to view your website, a website lacking images, icons and graphics will not appeal to them.

No one wants to scroll through wads of copy just to get to the point that you’re great at what you do. It’s too much and misses the point which can be said easier with a couple of lines, an image and a call to action.

3. Your website is AOG (Absent on Google)

Have you Googled your business anytime soon or done a search for your services? Do you come top, second, third…are you even on page 1?

As a business your priority is to show on the first page on search engines like Google and Bing, Research has shown 95% of people don’t scroll past page 1, so if you’re on page 4 you have no chance.

If this is your business, then you might want to think about redesigning your website as older websites tend to be filled with keywords to get you on top, which Google now penalises you for.

Google now wants you to build content that is useful for your visitors with URL’s that work, get this right and you will start appearing on Google.

4. Not able to update your website

Times changes and so does your business, you might’ve moved to a new office or factory or got some new products and services. Unfortunately, your website doesn’t display this information because you can’t access it without your developer.

If that’s your website, then where have you been? Websites today are developed to easily update your content and this process should be easy and problem free.

5. Takes an age to load

In today’s’ digital world, time is important and the average human has an attention span of around 8 seconds so if your website takes longer than that to load, then sorry you’ve lost that business.

Taking longer than 8 seconds to show that offer, important call to action or information that you know will get you sale won’t matter because the visitors had moved back to Google and visited another website.

6. Your website isn’t responsive

If your website isn’t responsive, then you might as well not have a website because a responsive website is a requirement today. As I mentioned above, more people are viewing websites via mobile and tablets and they want information on your business fast, so it’s irresponsible not to have a mobile-friendly website.

It’s also important to Google now as well, as they priorities website that is mobile-friendly so keep in Google’s good books and make sure your website is responsive.

Convinced yet?

If you’ve read all of the above points and think your website falls into a number of those areas, then it’s time for a redesign. If you’re unsure, look at your website as a visitor wanting to do business, does it have the right information? Can you find what you want easily?

Still unsure if you need to redesign your website? Contact us, we’re here to help.