With a new year comes new trends. Especially in the digital world, which moves at a fast pace. We’re excited to see what this year holds for graphic design, so let’s start by looking at some of the graphic design trends predicted to become big in 2020.
Today, less is often more when it comes to design. This is why simplicity and minimalism are becoming increasingly popular in the world of graphic design and web design. When done well, minimalist design is very effective and pleasing to the eye. It also has a number of benefits from a marketing and sales perspective.
Firstly, fewer elements on the page means that the content will load quicker, which can help to reduce bounce rate. A minimalist design also means no clutter, so the user is not confused or distracted. This helps to point them where they should go next, making it a more user-friendly experience. Minimalist navigation on websites is also becoming more popular, simplifying the browsing experience.
Words are an important counterpart to images in graphic design. But it’s not just about what those words say, but also the style in which they are written. There’s been an emphasis on typography in graphic design for a while now, but the trend just keeps getting bigger.
Bold yet simple fonts are used to direct the user’s eye in a minimalistic style. Maxi fonts are also used to grab attention by taking up a large space on the page. And graphic designers are getting even more creative with their typography using artistic designs like floral and geometric patterns.
It’s completely normal now to respond with a GIF in a conversation online rather than expressing our reaction in words. And graphic designers are joining in on this trend, too. But it’s not just about taking a popular cute or funny GIF and sticking it on the page. Many companies are creating their own branded GIFs to draw attention and express the personality of their brand. High-quality, sophisticated animations are a great tool for your marketing kit, especially for use on social media.
With technological advancements, 3D graphics have become much more achievable. Designers no longer have to pay a fortune to create realistic and attractive 3D imagery. Both static and animated 3D designs are being used on websites and in apps to make the content stand out on the page. Interactive 3D elements are even on the rise to create a truly immersive experience for the user. Since 3D design can have a lot going on, it is best combined with a minimalist design on the rest of the page to ensure it doesn’t become overcrowded.
Can any of these graphic design trends help you get your message across better in 2020? We’ve got a range of graphic design services to boost your marketing strategy this year. Get in touch to find out more about how we can help you.