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Carpet Demon

A brand-new website for the start-up professional cleaning business based in Nottinghamshire

  • 64.8% Organic Traffic from search engines
  • 87% Increase in sales

Who they are

Carpet Demon are a Nottinghamshire-based start-up who offer the complete package for carpets and upholstery products for the home and business. They were formed in 2017 and have since gone from strength to strength, building their customer base and winning lucrative contracts.

What the issue was

As Carpet Demon were a start-up business, they needed the complete website package based on their previously acquired branding guidelines. They wanted their website to focus on their core services, as well as the quality and reliability of their work. Being a new website, they also needed to make their copy SEO-friendly and undergo other SEO work to boost their profile on Google.

How we helped

At Vitty, we worked closely with Carl and Olga at Carpet Demon to ensure that their new website utilised the branding that they had already commissioned. The website was built within WordPress to allow their copy and imagery to be fully editable, and we focused on using the website to promote their carpet and upholstery cleaning services. Whilst building the website, we focused on creating a structure which enhanced SEO, as well as optimising the copy for SEO purposes.

What happened next

Since their website was launched, Carpet Demon have become well-established in the Nottingham area as a family business which offers reliable carpet and upholstery cleaning services. They have won contracts with a number of prestigious clients such as Nottingham Trent University.

“It has been great to see this local start-up business go from strength to strength with the help of the website that we built for them”

Sam Briggs, Director, Vitty