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Bespoke WordPress Membership Website

Who they are

Sarah-Jane, a passionate and experienced Pilates and Nutrition instructor, embarked on the journey to establish her own business, evolution34. As she set out to build her brand, it became apparent that her online presence was lacking, hindering her ability to reach and engage with potential clients. To address this, Sarah-Jane recognized the necessity for a brand-new website that would not only showcase her expertise but also offer a platform for clients to interact, access exclusive content, and learn about Pilates and Nutrition.

What the issue was

The foremost objective of the evolution34 website project was to develop a one-of-a-kind, user-friendly membership website. This platform was designed to simplify the client onboarding process, allowing individuals to sign up effortlessly and gain access to an exclusive membership area. Within this dedicated section, clients would find meticulously curated content, including personalized workout plans and nutritional guidance. Furthermore, the platform was intended to foster a sense of community interaction, thus elevating the overall client experience to new heights.

In conjunction with the creation of the membership website, a vital objective was to optimize the website’s visibility on search engines, with a particular focus on Google. The overarching aim was to secure a prominent and coveted position within search results, specifically targeting keywords of high relevance, such as “Pilates Chesterfield.” Achieving this objective would not only elevate the website’s organic reach but also attract a broader client base, thereby contributing to the growth of evolution34.

How we helped

Requirements Gathering: The project began with a thorough consultation to understand Sarah-Jane’s specific needs and goals. This phase included discussions on branding, content strategy, and the desired features for the membership area.

Design and Development: A custom website design was created to align with Sarah-Jane’s branding and vision. Development involved building a secure and user-friendly membership system, allowing clients to sign up, pay for subscriptions, and access premium content. This included video tutorials, nutritional guides, and a forum for community interaction.

SEO Strategy: To improve the website’s search engine visibility, an SEO strategy was implemented. This included keyword research, on-page optimization, link building, and technical SEO enhancements. The website’s content was optimized for relevant keywords, and a local SEO strategy was employed to target potential clients in the Chesterfield area.

Testing and Quality Assurance: Rigorous testing was conducted to ensure the website’s functionality, security, and performance. This included cross-browser and cross-device testing, ensuring a seamless experience for all users.

Launch and Promotion: The website was launched after thorough testing and optimization. To promote the new site, evolution34 initiated social media campaigns and engaged with the local community through online and offline events, further enhancing its online presence.

What happened next

The evolution34 website project delivered outstanding results:

  1. Custom Membership Website: The website successfully implemented a custom membership area that allowed clients to sign up, pay for subscriptions, and access exclusive content. This significantly improved user engagement and satisfaction.
  2. SEO Success: Through strategic SEO implementation, the website achieved a prominent position on Google’s search results page. It consistently ranks on page 1 for the highly competitive keyword “pilates Chesterfield,” attracting a steady stream of organic traffic.
  3. Improved Brand Image: The clean and intuitive design of the website enhanced the evolution34 brand, making it more appealing and trustworthy to potential clients.
  4. Community Engagement: The forum in the membership area fostered a sense of community among clients, strengthening loyalty and word-of-mouth recommendations.

In conclusion, the evolution34 website project successfully addressed Sarah-Jane’s needs, providing a customized membership platform and boosting her online visibility. The clean and functional website, along with its high Google ranking, has established evolution34 as a go-to resource for Pilates and Nutrition in Chesterfield, attracting a growing client base and strengthening its brand presence.

Wow…Sam at Vitty Creative is awesome. From the first call, we had to our ongoing working relationship he is professional, patient, creative and solves any changing priorities. Sam got to know me and what I liked and disliked about websites and created my dream website. I am so proud of it with peer professionals telling me how great it looks…Thank you, Sam.

Sarah-Jane Johnston